How an element of our everyday life like cosmetics can be such a tradition? Time was devoted to research how cosmetics were developed through times. This is truly fascinating, it dates back from the Egyptian civilization, but in fact it did exist in any civilization a long time before the Middle Ages. Cosmetics included make-up, but also treatment of the skin and hair. Our ancestors invented solutions with some components still used today to protect their skins and eyes from the sun. Even lip gloss were made, using the scale of fish, and this is still done today! So, most of us think that everything has been found and developed in the matter of cosmetics, but big breakthrough are about to happen.
What are the improvements in a near future to be expected in the cosmetics sector?
The cosmetics industry on a worldwide scale, represented a turn-over of less than 400 billions dollars in 2019. The projections are impressive, a progression of more than 5 % is expected till 2027, meaning an expected turnover of less than 500 billions in 2027. This seems impossible for a market already almost saturated. Everyone has beauty products, and it seems difficult to enlarge the range of products. But the future will be a lot different, companies like attonuclei are developing not only new components, but also they are improving the technology of making cosmetics. The commercial development of beauty products started timidly in the end of the 19th century to expand all through the 20th century. Some brands were selling beauty creams which would horrify customers today. On the other hand, some companies started to develop research to improve their products, to sell more and to perpetuate the brand. Today the competition is relentless. The objectives are :
- to sell;
- to transform the concept of make-up;
- to improve the performance of the products.
This is a revolution, make-up had been judged for ladies as vulgar for a long time. The mentalities are changing, still, a lot of people are hesitating to transform their appearance, they want to look natural. There are attempts to extend the market to men. The revolution consists in merging the concept of make-up with the concept of preventing the skin from ageing. Nobody wants to look older, or, simply, old. Nonetheless, anyone enjoys the sunshine and want to be outside, even in polluted cities. The advanced research of laboratories developing new components is going to alter forever the components of foundations for example. The same will happen to cream used to fight the wrinkles and the ageing process of the skin. The serums, masks, and creams will have totally different components developed in laboratories. These products will represent a total breakthrough in comparison to what does exist today. There are strong hopes to look better at affordable prices and improve the prevention of ageing. Also, the merger of the use of make-up and caring products is positive for the environment. It means fewer containers, less packaging. The recycling processes will be easier to maintain and develop effectively.
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